Cunard
Line
(Est. 1840) |
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The Cunard Line was founded in 1840 by Sir Samuel Cunard as the British & North American Royal Mail Steam Packet Company to operate regular steamship sailings across the Atlantic for the carriage of passengers and the Royal Mails. The line was founded on the basis of a successful tender for the carriage of British royal mails made by Sir Samuel Cunard in 1838, and the first regular voyages between Liverpool and Boston were begun in the summer of 1840. Since then Cunard Line has become one of the most famous British shipping lines and its ships still sail its traditional transatlantic route today in the 21st century thus enabling passengers to continue to enjoy and relive the Golden Age of Ocean Travel. The first ships of
Cunard Line, of which the best known is the Britannia, were wooden
paddle steamers which made the transatlantic crossing in an average
time of 15 days. The first iron Cunarder was the Persia, commissioned
in 1856. As the transatlantic trade developed, the Cunard ships
increased in both size and numbers, the line always retaining its
position as the foremost transatlantic passenger service against
whatever opposition offered.
Many famous ships
have sailed under its house flag, of which the best known in their day
were the Umbria (1884), the Campania (1893), the Mauretania &
Lusitania (1907) and the famous Cunard Queens - RMS Queen Mary and RMS
Queen Elizabeth. These two Cunard Queens are now generally considered
to be the greatest ocean liners ever built. Its ships also have giving
sterling service through both war and peace and the two Cunard Queens
are often credited with taking two years off the length of the Second
World War. The Aquitania had the remarkable distinction of serving in
both the First and Second World Wars. The QE2 also has seen war service
during the Falklands War.
In 1911 Cunard Line
took over Brocklebank Line and Anchor Line. The two companies were
merged to form Anchor-Brocklebank Limited. In 1916 Cunard Line took
over Commonwealth & Dominion Line (Port Line). Port Line ships were
given the Cunard funnel colours but otherwise the company continued to
operate independently. In 1934 prior to the
construction of the Cunard Queens, Cunard Line merged with its great
rival , White Star Line, thus forming a single company to build and
operate the magnificent Queen Mary and Queen Elizabeth. The ships of
the merged companies continued to fly both house flags until 1957 when
Cunard purchased the remaining shares in White Star Line. Cunard Line
then disposed of the remaining former White Star Line ships and by 1958
the renowned White Star Line ceased to exist. In 1937 Commonwealth
& Dominion Line officially became Port Line Ltd.
Following the Second
World War, during which most Cunard liners served as troopships and
armed merchant cruisers, after a brief heyday in the 1950s and early
1960s when the two Cunard Queens ruled supreme on the North Atlantic,
the competition of air travel led to a marked and rapid reduction in
sea passenger traffic. The ocean liners were diverted from their
traditional line voyage trade and undertook cruising. In the end the
two Cunard Queens were sold and by 1969, Cunard Line was a shadow of
its former self with just one ship in the top division - the much
smaller RMS Queen Elizabeth 2. After a tricky start to life she has now
become legendary British icon and is renowned for her World Cruises and
until 2004 single handedly continued the tradition of the transatlantic
crossing from Southampton to New York.
In 1968 Cunard (Port Line) became a partner in setting up Associated Container Transportation (ACT) with Blue Star Line, Ben Line, Harrison Lines and Ellerman Group. In 1968 Cunard-Brocklebank Ltd was created to pool the cargo services of the two companies. In 1970 the activities of Cunard Line's subsidiary companies (Cunard-Brocklebank, Port Line, Moss Tankers and Offshore Marine) were coordinated by the formation of Cunard Cargo Shipping Services Ltd. At this time there was still a need for cargo shipping and this company focussed on this trade. By the early 1970s container shipping was taking over the cargo business and gradually Cunard Line's cargo subsidiares were discontinued. Port Line ceased to exist in 1978. In recent years there
have been many ownership changes to Cunard Line. In 1971 it was bought
by Trafalgar
House Investments Ltd, a company with interests in property, civil
engineering, hotel ownership, house building and investments.
In 1987 the Ellerman Lines division of the Ellerman Group was taken over by Cunard (Trafalgar House) to become Cunard-Ellerman Ltd. Cunard later sold their Ellerman interests along with Cunard-Brocklebank Ltd to Andrew Weir (Bank Line) Ltd of Glasgow in 1991. However the Cunard-Ellerman containers interests was sold to P&O in 1991. In 1996 Cunard was acquired by the Norwegian company, Knaevner. Finally in 1998 it was bought by Carnival Corporation, the American cruise giant set up by Ted Arison. In 2003 Carnival Corporation merged with the British cruise giant, P&O Princess Cruises PLC, to form a dual listed company as Carnival Corporation and PLC headquartered in both London and Miami. This merger created the largest cruise company in the world. Since becoming part of the Carnival Corporation & PLC cruise empire Cunard Line has been enjoying something of a revival and rebirth. In 2004 a new Cunard Queen was built the huge RMS Queen Mary 2 which has taken over the transatlantic service from the legendary QE2. Now Cunard has two legendary Queens once more. Remarkably that is not the end of the story another Queen is being built and is to be named the Queen Victoria. She will debut in 2007 and give Cunard Line a fleet of three Cunard Queens for the very first time. Today the success and stablity of Cunard Line looks more secure than it has been for decades as it heads into a new Golden Age in the 21st century. Long may this British institution continue to endure. Timeline:
1839: Samuel
Cunard establishes the
British and North
American Royal Mail Steam Packet Company - known as the Cunard Line -
principally to carry the Royal Mail to 1840: The
1,154-ton paddle steamer Britannia, and three near sisterships,
Acadia, Caledonia and 1852: Cunard’s
first iron-hulled,
screw-driven vessel, the 1854:
Eleven
Cunard ships are requisitioned
for the Crimean War. 1856:
The famous
1859: Samuel
Cunard created a Baronet in
recognition
of the Company’s service in the Crimean War. 1862:
The 1865:
Sir
Samuel Cunard dies on 28
April at the
age of 78. 1881: The Servia enters service; Cunard’s first steel
vessel, the first ship in the world to be lighted with electricity, and
the
first vessel Cunard intended to rely solely on passenger revenue. 1906
/ 1907: The liners
1912: On 15
April the Carpathia rescues all the
survivors from White
Star’s Titanic. 1913: The 1914: The First
World War
interrupts Cunard’s fleet development as Cunard called into active
service.
Cunard carries over one million troops and ten million tons of cargo
for the
war cause. 22 ships - including the 1917: The 1919: Cunard
awarded the German
liner, Imperator, by the British Government to compensate for the loss
of 1920s / 1930s: The heyday
of transatlantic
shipping, when Cunard’s slogan “Getting there is half the fun!” becomes
a
household phrase. 1922: The 1934: The
80,744-ton Queen Mary launched and after entering
service in 1936 soon gains the Blue Riband. The Queen Mary
is the first merchant vessel to be launched by a member
of the Royal family (Her Majesty Queen Mary). 1938: The Queen Elizabeth - the largest liner ever built - launched
by Her
Majesty Queen Elizabeth, now the Queen Mother. 1939: Cunard
ships requisitioned
once more for war. The Queen Mary
and Queen Elizabeth carry between
them over 1.5 million troops; Churchill remarks that the two ships
helped
shorten the war in Late 1940s: The Queens
begin their transatlantic
shuttle, carrying tens of thousands of guests, from film stars and
diplomats to
businessmen and tourists. 1949: Cunard’s
first cruise ship,
the Caronia, enters service. She is
known as the ‘Green Goddess’ because of the colour of her hull. 1950s: 12 liners
in service,
carrying one third of all passengers crossing the 1959: The first
jet airliner crosses
the 1967: The Queen Elizabeth 2 launched by Her Majesty the Queen. 1969: Maiden
voyage of Queen Elizabeth 2, now the only ship
offering a scheduled transatlantic service. 1971: Cunard
Steamship Company taken
over by Trafalgar House PLC after an independent existence of 131
years. 1975: First
world cruise of QE2. 1976: Cunard
Countess launched. 1977: Cunard
Princess launched. 1982: Queen
Elizabeth 2 requisitioned
by the British Government for the 1983: Cunard
purchases top-rated Sagafjord and Vistafjord,
from Norwegian America Cruises, to bring the fleet to five
vessels. Cunard
charters Concorde for
the first time, thus making use of the company’s greatest competitor on
the 1986: Cunard
acquires A
six-month £110 million
re-engining and refurbishment programme on the QE2,
the largest such refit in the history of the merchant marine,
undertaken and successfully completed in 1987. HRH the Princess of
Wales boards
on the ship’s return to In May Her
Majesty Queen
Elizabeth the Queen Mother boards QE2
to commemorate the 50th anniversary of the Queen
Mary’s maiden voyage. 1988: Her
Majesty Queen Elizabeth
the Queen Mother boards QE2 for the
third time - celebrating the launch of the Queen
Elizabeth 50 years earlier. 1990: Cunard
celebrates its 150th
anniversary. QE2 sent on special
Round Britain voyage including her first call at Liverpool and her
first return
to the 1991: Cunard
Princess chartered to
the US Government for use in the Gulf War as a ‘rest and recuperation
centre.’ 1992: Margaret
Thatcher boards QE2 to commemorate the 10th
anniversary
of the Falklands War. HRH The
Duke of Edinburgh
and HRH Prince Edward attend an overnight ‘Royal Ball’ on QE2
to raise money for the Duke of Edinburgh’s Award Scheme. 1993: Cunard
enters into a joint
venture agreement with Crown Cruise Line involving Crown
Dynasty, Crown Jewel
and Crown Monarch. QE2
becomes the first ever ship to be awarded Five Stars by the RAC. To
celebrate the 40th
anniversary of the Queen’s Coronation, HRH Prince Edward lunches on
board QE2 as she sails out of 1994: QE2
celebrates her 25th year of service. QE2 and Vistafjord take part
in the ‘D’ Day
Flotilla. Crown
Monarch leaves the Cunard
Fleet. Cunard
purchases the world’s
highest rated cruise ship, the Royal
Viking Sun, for $170 million. Vistafjord
undergoes a £10 million refit and refurbishment. QE2
completes her £30 million refit which saw dramatic changes to the
interior and
launches the ship into the next century. 1995: QE2
commences her 20th World Cruise. Cunard
Princess and Crown
Jewel leave the
Cunard fleet. Crown
Dynasty taken by Cunard on
a long-term charter. Royal
Viking Sun, Sea
Goddess I, Sea Goddess II and Cunard
Countess undergo a comprehensive programme of refitting and
refurbishment. QE2
completes one thousand voyages. 1996: During her
20th World Cruise QE2 achieves her four millionth mile
- the equivalent of 185 times round the world. The
Norwegian conglomerate
Kvaerner acquires Trafalgar House for £904 million and assumes control
of
Cunard - this is the second major ownership change for Cunard in its
156 year
history. Royal
Viking Sun is ‘relaunched’
in Sagafjord
withdrawn from Cunard service and chartered to Transocean Cruises of
Germany;
subsequently sold to Saga Cruises. Cunard
Countess sold to Awani
Cruises of Indonesia. QE2 completes
a £12 million refit in Southampton, the first time a Cunard
become the first
cruise line to reveal their Millennium itineraries. 1997: QE2
commences six (instead of five) day Atlantic crossings allowing the
ship to
take the more leisurely route between Europe and The
management / charter
contract of Cunard Dynasty is ended
and the vessel transfers to Norwegian Cruise Line. This complete
Cunard’s
strategy of offering minimum five-star ships and positions the company
as the
top cruise line in the world. A
fund-raising event for the
Red Cross, which was to have been attended by the late Diana, Princess
of
Wales, held on board QE2 in Vistafjord
and Sea Goddess I complete
refurbishment programme. Cunard
relocates its global
headquarters to Cunard’s
five-ship fleet
receives the highest ratings by Berlitz ‘Complete Guide to Cruising and
Cruise
Ships’. Four ships are ranked number one in their respective
categories. QE2
celebrates the 30th Anniversary
of her launch by HM The Queen on 20
September 1967. 1998: Nelson
Mandela sails on QE2 from In May, a
Carnival
Corporation-led consortium purchases Cunard from Kvaerner for $500
million and
merges the company with Seabourn Cruise Line to form Cunard Line
Limited. In June
the new company
announces ‘Project Queen Mary’ – a proposal to build the biggest
passenger
liner ever. In
September Royal Viking Sun completes her
refurbishment programme, followed by Sea
Goddess II in October. Also in
October the company
announces the reorganisation of the two fleets and the renaming of Vistafjord. The reorganisation,
effective from December 1999, includes:
Cunard
Line Limited sweeps
the board in the 1999 Berlitz ’Complete Guide to Cruising and Cruise
Ships’
with the top seven places being taken by either a Cunard or Seabourn
ship. QE2 Grill accommodation receives the
highest ratings. 1999: On 14
April a lunch is held
on board QE2 in Carnival
Corporation
acquires the 32% of Cunard it did not already own, thus taking control
of 100%
of the company. Cunard
Line Limited once
again triumphs in the 2000 Berlitz ’Complete Guide to Cruising and
Cruise
Ships’ with the top six places being taken by either a Cunard or
Seabourn ship. The fleet
re-organisation
takes place with major refurbishments being completed on QE2,
Caronia and Seabourn Sun. On 26
November, the Seabourn Sun arrives in On 10
December, the Caronia is renamed at a ceremony in On 16
December, the Seabourn Sun is renamed at a ceremony
in QE2
completes her £19.5 million refit. 2000: On 9
March, Cunard signs
letter of intent with Chantiers de l’Atlantique ( On 6
November, Cunard signs
final contract for Queen Mary 2 and
unveils key design details. QM2 will
be the largest, longest, widest and tallest passenger ship in history
and will
enter service in 2004. By the end
of 2000, the $27
million programme of refurbishment of Seabourn
Pride, Seabourn Spirit and Seabourn
Legend is complete. All three
ships received unique ‘French Balconies’. 2001: In
February Pamela Conover
becomes the first woman at the helm of Cunard when she is appointed
President
and chief Operating Officer. On 26
March, Seabourn
announces the transfer of Seabourn Sun
to Holland America Line in April 2002. Seabourn
Sun to be renamed Prinsendam. Separate
management
structures established for Cunard Line and Seabourn Cruise Line in the
Miami
Head Office. On 13
July, Seabourn
announces the sale of both Seabourn
Goddess I and Seabourn Goddess II
to a group of Norwegian investors. In October
Cunard announces
the redeployment of Caronia to the
British cruise market effective May 2002. The on board product to
become
British and the currency to be sterling. QE2
undergoes further refurbishment in November / December. On 17
December Cunard announces
the construction of a 90,000-ton vessel. ‘The New Cunarder’ will enter
service
in January 2005 and be dedicated to the British cruise market. 2002: On 16
January the first
steel is cut to mark the formal start of construction of Queen
Mary 2. On 13 May
Cunard confirms
that QE2 will be removed from
transatlantic service in April 2004 and will be deployed on cruise
service out
of Lady
Thatcher lunches on
board QE2 on 14 June to commemorate
the 20th anniversary
of the Falklands War. On 4 July
the keel is laid
for Queen Mary 2. 2003: On 21
March Queen Mary 2 is floated out of the
building dock. On 31
March Cunard announces
that ‘The New Cunarder’ will be named Queen
Victoria. On 12 July
the keel is laid
for Queen Victoria. In
December, Queen Mary 2 is handed over to Cunard
and arrives in 2004: On 8
January Queen Mary 2 is named by Her Majesty
the Queen. On 12
January RMS Queen Mary 2 sails on her Maiden
Voyage. On the 5
April Cunard
announce that the ship intended to be the Queen
Victoria was to be instead handed to P&O Cruises to become the RMS
Queen Mary 2 departs
Southampton on 16 April on her first transatlantic crossing to On 25
April both RMS Queen Mary 2 and QE2
meet in On 1 May
both Queens arrive
in On 5
November QE2 becomes Cunard’s longest serving
express liner having completed 35 years, six months and three days of
service –
taking the record from 2005: On 28
June the QE2 participates in the
International
Fleet Review in the On 4
September yet another
remarkable milestone is passed in the history of the legendary QE2 as she becomes Cunard Line’s
longest serving ship after surpassing the previous record of 36 years 4
months
and 2 days. Thus smashing the record set by the 2006: On the 23
February the RMS Queen Mary 2 met up with the
original Queen Mary at On the 6th
May
the keel is laid for the Queen Victoria. 2007: On 2
January the QE2 departs On the 10
January the QE2 and RMS Queen Mary 2
depart On the 15
January
the Queen Victoria is floated out of
dry dock. On the 20
February a
spectacular Royal Rendezvous takes place in On the 15
September the QE2 sails from Southampton on a special
“40th Birthday Cruise” around the On the 10
December the Queen Victoria is named by Her Majesty
the Queen. On the 11
December the Queen Victoria sails on her maiden
voyage. For the first time ever Cunard has three Cunard Queens in
service. 2008: On 6
January the Queen Victoria will sail on her Maiden
World Cruise from On the 13
January all three
Cunard Queens were in On the 24 February the Queen Victoria and QE2 meet again in Sydney while both on their simultaneous World Cruises in a spectacular “Meeting of the Queens” reminiscent of the Royal Rendezvous of the RMS Queen Mary 2 and the QE2 in 2007. Related Websites:
Carnival
Corporation & PLC
Cunard
Line (UK website)
Cunard
Line (USA website)
The
Cunard Steamship Society
http://cunardsteamshipsociety.comQE2 website
Queen Mary 2 website
Chris’ Cunard Page
The Cunard Queens
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